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Conceptualized and executed by TAOW, A Modern Marketing Agency and directed by Rob Bruce (Laguna Beach, The Hills, etc.), the Superstar Magic film features a musical score by Om Records / Om: Hip Hop, and also highlights the ‘Watch My Feet Superstar’ remix courtesy of the Tapemasterz, Inc. The film launchd digitally on Friday, the 13th of June, 2008, at the Adidas website, and is supported by a comprehensive online media rollout at retail and print as part of the Celebrate Originality campaign. The Superstar micro site will host the film and feature behind the scenes footage, downloads including new ring tones, and the newest collection of Superstars. Visitors can even perform some Superstar magic of their own on the site. Or, you might run in to him here at Tannen's Magic in NYC when he visits. He always does stop in.
Adidas Originals Film: Superstar Magic with Dynamo