Monday, June 30, 2008

Dynamo: Adidas Superstar Magic

Dynamo, known in the UK as the Hip Hop magician, has captivated audiences with his unique brand of street magic. The web film enables the viewer to traverse Miami for a week with Dynamo and his Superstars as he dazzles Miami locals with his unique brand of magic and exposes the city’s rich, local flavor through the eyes of an Englishman on holiday. To truly capture all of Miami’s essence, Dynamo visits Little Havana, the Arts district, South Beach, locals-only hang-outs, and other areas off the beaten path, mesmerizing a wide cross-section of interesting people with his street magic. Winter Music Conference provided a rich backdrop of entertainers who were in town for the event including Rich Medina, legendary club DJ from Philly, and Black Spade, who were blown away by Dynamo’s reality defying tricks.

Conceptualized and executed by TAOW, A Modern Marketing Agency and directed by Rob Bruce (Laguna Beach, The Hills, etc.), the Superstar Magic film features a musical score by Om Records / Om: Hip Hop, and also highlights the ‘Watch My Feet Superstar’ remix courtesy of the Tapemasterz, Inc. The film launchd digitally on Friday, the 13th of June, 2008, at the Adidas website, and is supported by a comprehensive online media rollout at retail and print as part of the Celebrate Originality campaign. The Superstar micro site will host the film and feature behind the scenes footage, downloads including new ring tones, and the newest collection of Superstars. Visitors can even perform some Superstar magic of their own on the site. Or, you might run in to him here at Tannen's Magic in NYC when he visits. He always does stop in.

Adidas Originals Film: Superstar Magic with Dynamo